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View Full Version : Drugmakers Slash Spending On Doctors' Sales Talks



Captain Obvious
03-04-2014, 10:02 AM
And free lunches and gifts (expensive pens, sports event tickets, etc.)... Salesmen are or have historically been very generous.

http://www.npr.org/blogs/health/2014/03/04/285298999/drugmakers-slash-spending-on-doctors-sales-talks


Some of the nation's largest pharmaceutical companies have dramatically reduced payments to health professionals for promotional speeches amid heightened public scrutiny of such spending, a ProPublica analysis shows.

Eli Lilly & Co.'s payments to speakers dropped by 55 percent, from $47.9 million in 2011 to $21.6 million in 2012.

Pfizer's speaking payments fell 62 percent over the same period, from nearly $22 million to $8.3 million.

And Novartis, the largest drugmaker in the U.S. as measured by 2012 sales, spent 40 percent less on speakers that year than it did between October 2010 and September 2011, reducing payments from $24.8 million to $14.8 million.

The sharp declines coincide with increased attention from regulators, academic institutions and the public to pharmaceutical company marketing practices. A number of companies have in recent years that accused them of improperly marketing their drugs.



http://media.npr.org/assets/img/2014/03/03/cymbalta-b49aa8f3166a2c69dc19c68a87fab9fe4b6ba1db-s2-c85.jpg

Peter1469
03-04-2014, 03:02 PM
Good trend.

Polecat
03-04-2014, 03:26 PM
I have for the last 20 years been wondering why pharmaceuticals have not been barred from marketing. They waste more money on pushing the same old drug for new purposes than they do research. I would be giddy with delight if they were never allowed anywhere near Madison avenue ever again. Then can the over paid army of reps that hound MDs to push unnecessary drugs on their patients.