PDA

View Full Version : Ben & Jerry’s Is Making Salted Caramel Brownie Brown Ale Beer



Captain Obvious
04-16-2015, 01:57 PM
Pardon me if I don't rush out to get some. Clearly this is being targeted to the woman market, my wife will surely want to try it.

I guess the ice cream business isn't as booming as it once was way back, diversification is a sign of necessity.

http://wtop.com/food/2015/04/ben-jerrys-is-making-salted-caramel-brownie-brown-ale-beer/


There will soon be — in fall 2015 — a Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.

“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”

B Corps, or “Beneficial Corporations” are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. The two companies, which are both certified, plan for the beer to raise awareness “around issues [they] are passionate about,” according to a news release.

More details will become available later this year about the focus of the campaign and the specifics around the partnership.



http://wtop.com/wp-content/uploads/2015/04/ht_ben_jerry_3_lb_150415_16x9_992.jpg

Common Sense
04-16-2015, 02:04 PM
Their ice cream is OK...that beer sounds gross.

Captain Obvious
04-16-2015, 02:04 PM
Their ice cream is OK...that beer sounds gross.

We lived up by a B&J plant but never over indulged.

I remember going out of my way in the 80's to get it when it first came out but TBH, most ice cream is ice cream.

Common
04-16-2015, 02:05 PM
I hear ya, you wont find a 6 of that in my fridge. Sorry to tell the millenial crowd that drives craft breweries. Most craft beers suck to me

Redrose
04-16-2015, 02:09 PM
Pardon me if I don't rush out to get some. Clearly this is being targeted to the woman market, my wife will surely want to try it.

I guess the ice cream business isn't as booming as it once was way back, diversification is a sign of necessity.

http://wtop.com/food/2015/04/ben-jerrys-is-making-salted-caramel-brownie-brown-ale-beer/



http://wtop.com/wp-content/uploads/2015/04/ht_ben_jerry_3_lb_150415_16x9_992.jpg


Count this woman out. Sounds yukky.

I did have a cinapple hard cider recently, that was good.

Crepitus
04-16-2015, 03:09 PM
Eewwww.

maineman
04-16-2015, 03:24 PM
It seems more sensible to have a brownie with some salted caramel ice cream on top and chase it with some really tasty anejo tequila!