Captain Obvious
04-16-2015, 01:57 PM
Pardon me if I don't rush out to get some. Clearly this is being targeted to the woman market, my wife will surely want to try it.
I guess the ice cream business isn't as booming as it once was way back, diversification is a sign of necessity.
http://wtop.com/food/2015/04/ben-jerrys-is-making-salted-caramel-brownie-brown-ale-beer/
There will soon be — in fall 2015 — a Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”
B Corps, or “Beneficial Corporations” are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. The two companies, which are both certified, plan for the beer to raise awareness “around issues [they] are passionate about,” according to a news release.
More details will become available later this year about the focus of the campaign and the specifics around the partnership.
http://wtop.com/wp-content/uploads/2015/04/ht_ben_jerry_3_lb_150415_16x9_992.jpg
I guess the ice cream business isn't as booming as it once was way back, diversification is a sign of necessity.
http://wtop.com/food/2015/04/ben-jerrys-is-making-salted-caramel-brownie-brown-ale-beer/
There will soon be — in fall 2015 — a Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”
B Corps, or “Beneficial Corporations” are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. The two companies, which are both certified, plan for the beer to raise awareness “around issues [they] are passionate about,” according to a news release.
More details will become available later this year about the focus of the campaign and the specifics around the partnership.
http://wtop.com/wp-content/uploads/2015/04/ht_ben_jerry_3_lb_150415_16x9_992.jpg