Cigar
06-02-2016, 07:49 AM
Source: Washington Post
Donald Trump was personally involved in devising the marketing strategy for Trump University, even vetting potential ads, according to newly disclosed sworn testimony from the company’s top executive taken as part of an ongoing lawsuit.
In the testimony, part of a trove of records made public as a result of a federal judge’s Friday order, the executive said that the real estate mogul was involved in discussions and signed off “any time we had a new ad.”
“Mr. Trump understandably is protective of his brand and very protective of his image and how he’s portrayed,” Michael Sexton, Trump University’s president, said in the 2012 deposition. “And he wanted to see how his brand and image were portrayed in Trump University marketing materials. And he had very good and substantive input as well.”
The order Friday from U.S. District Court Judge Gonzalo Curiel came in response to a request by The Washington Post, which argued that the public had an interest in learning about a business run by a potential president. Lawyers for Trump, the presumptive Republican nominee, opposed the release, arguing that the records contained trade secrets.
https://www.washingtonpost.com/politics/trump-involved-in-crafting-controversial-trump-university-ads-executive-testified/2016/05/31/f032a488-2741-11e6-ae4a-3cdd5fe74204_story.html
http://editorialcartoonists.com/cartoons/AnderN/2016/AnderN20160602_low.jpg
Donald Trump was personally involved in devising the marketing strategy for Trump University, even vetting potential ads, according to newly disclosed sworn testimony from the company’s top executive taken as part of an ongoing lawsuit.
In the testimony, part of a trove of records made public as a result of a federal judge’s Friday order, the executive said that the real estate mogul was involved in discussions and signed off “any time we had a new ad.”
“Mr. Trump understandably is protective of his brand and very protective of his image and how he’s portrayed,” Michael Sexton, Trump University’s president, said in the 2012 deposition. “And he wanted to see how his brand and image were portrayed in Trump University marketing materials. And he had very good and substantive input as well.”
The order Friday from U.S. District Court Judge Gonzalo Curiel came in response to a request by The Washington Post, which argued that the public had an interest in learning about a business run by a potential president. Lawyers for Trump, the presumptive Republican nominee, opposed the release, arguing that the records contained trade secrets.
https://www.washingtonpost.com/politics/trump-involved-in-crafting-controversial-trump-university-ads-executive-testified/2016/05/31/f032a488-2741-11e6-ae4a-3cdd5fe74204_story.html
http://editorialcartoonists.com/cartoons/AnderN/2016/AnderN20160602_low.jpg