Breitbart War On Kellog Backfires, More Advertisers Flee The Hate

[Cigar]

Breitbart News, an ultraconservative website that has served as a platform for the white nationalist “alt-right” movement, is touting its growing readership and “main street American values” as a reason advertisers should stick with it.

Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publication’s call for a boycott against Kellogg’s (K), which has pulled its ads from the site. That prompted Breitbart to declare “war” on Kellogg’s: Editor-in-Chief Alexander Marlow said on the site that “to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”

Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.

And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.



Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.

http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376

[Chris]

They should flee the left wing media who spreads the hate.

[TimeLord962]

Breitbart News, an ultraconservative website that has served as a platform for the white nationalist “alt-right” movement, is touting its growing readership and “main street American values” as a reason advertisers should stick with it.

Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publication’s call for a boycott against Kellogg’s (K), which has pulled its ads from the site. That prompted Breitbart to declare “war” on Kellogg’s: Editor-in-Chief Alexander Marlow said on the site that “to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”

Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.

And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.



Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.

http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376

So you support Kellogs using Mexican slave labor and fucking over the American working class?

[Common]

Cigar republicans, dont care about breitbart, youre preaching to the choir

[patrickt]

Breitbart News, an ultraconservative website that has served as a platform for the white nationalist “alt-right” movement, is touting its growing readership and “main street American values” as a reason advertisers should stick with it.
Some marketers, however, are heading for the exits, directing their advertising dollars away from Breitbart amid the publication’s call for a boycott against Kellogg’s (K), which has pulled its ads from the site. That prompted Breitbart to declare “war” on Kellogg’s: Editor-in-Chief Alexander Marlow said on the site that “to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice.”
Breitbart’s campaign against Kellogg’s is unusual on a number of fronts, not in the least because news organizations traditionally maintain a separation between their business operations and their editors and reporters so that journalists can operate independently from business interests.
And whether the boycott will help Breitbart financially appears questionable, given that attacking a major advertiser isn’t likely to make the site more appealing to other brands.
Other companies saying this week that they’ll pull their ads from Breitbart include Vanguard, 3M (MMM) and AARP, among others.
http://www.cbsnews.com/news/as-breitbart-wages-war-on-kelloggs-advertisers-flee/?ftag=CNM-00-10aab7e&linkId=31953376

Nice source, Cigar.
"CBS Evening News with Scott Pelley remained in the No. 3 spot in the key categories. The program was -8 percent in total viewers and -7 percent in the news demo from its November 2015 performance.Numbers for the November 2016 Sweeps:



NBC
ABC
CBS


• Total Viewers:
8,523,000
8,619,000
7,115,000


http://www.adweek.com/tvnewser/world-news-tonight-is-most-watched-evening-newscast-for-november-sweep-for-first-time-in-15-years/312417

I wonder what CBS has for an excuse?