Chris
03-11-2017, 09:20 AM
What do people vote for, personality, policy, both?
Does this study show why Hillary Clinton lost? (http://www.lgbtqnation.com/2017/03/study-show-hillary-clinton-lost/)
...Their [researchers at Wesleyan University, working with the firm of Kantar Media/CMAG] new study of the presidential race, focusing on the advertising campaigns of Clinton and Donald Trump, reveals that despite outspending the Republican nominee by a 2-to-1 margin, the campaign ads rolled out by the Clinton camp and the Democratic National Committee were largely devoid of policy points.
...Clinton broke all records by spending $1 billion on campaign advertising, double the money invested by her billionaire opponent, and as Vox reported, a whopping $72 million on TV commercials in the final weeks before Election Day.
But the analysis shows 90 percent of Clinton’s ads attacked Trump’s personality, and only 25 percent of those ads focused on the policy differences between the candidates.
No presidential candidate since 2000 had spent as much time going after a presidential candidate’s personality flaws as Clinton’s did.
...
Does this study show why Hillary Clinton lost? (http://www.lgbtqnation.com/2017/03/study-show-hillary-clinton-lost/)
...Their [researchers at Wesleyan University, working with the firm of Kantar Media/CMAG] new study of the presidential race, focusing on the advertising campaigns of Clinton and Donald Trump, reveals that despite outspending the Republican nominee by a 2-to-1 margin, the campaign ads rolled out by the Clinton camp and the Democratic National Committee were largely devoid of policy points.
...Clinton broke all records by spending $1 billion on campaign advertising, double the money invested by her billionaire opponent, and as Vox reported, a whopping $72 million on TV commercials in the final weeks before Election Day.
But the analysis shows 90 percent of Clinton’s ads attacked Trump’s personality, and only 25 percent of those ads focused on the policy differences between the candidates.
No presidential candidate since 2000 had spent as much time going after a presidential candidate’s personality flaws as Clinton’s did.
...