A staple of most modern porn is the
big, globby money shot—the giant payoff end of most mainstream scenes when someone is drenched in jizz. The main advertisements for these movies are photos of that sticky moment. And many of the loads appear so massive they seem unreal. That's because they are.
Since the magazine era, photographers have used “fake cum” to create artificial pop shots or bulk out real loads, so they can play with them for the ideal image. It’s just more reliable than counting on male talent to give you the right amount and placement, and means a producer can shoot promo cum shot stills before or after the actual scene. Some fans may view this as a betrayal, muses performer
Alexis Fawx, lessening the authenticity of a shot, misrepresenting advertised scenes, or otherwise mucking with the integrity of a fantasy. But within the industry, fake cum photos are just a given. It’s “nothing I think twice about when it’s time to ‘squirt me with
semen,’” says star
Lily Lane.
Fake loads are also used in filmed scenes. A director might use movie magic (or a
realistic dildo with a pump inside) to make it look like a male performer is actually cumming gobs of fake jizz if he just can’t cum—insurance for the money shot. Similar tactics come into play for creampie and cum play fetish films, or played with by stars in real time on livestreams.
Beyond the adult industry,
cumplay fetishists seek fake cum for personal use. People who want to ejaculate but can’t—individuals with vaginas who like to $#@! others with dildos or people with penises who suffer from erectile dysfunction issues—buy fake cum as well. And of course there’s always a limited market for fake cum for
pranks,
stunts, and risqué mainstream movies. “I used to be the art director for a horror production company,” says adult performer
Olive Glass. “We had to use fake blood and semen all the time.”
All of which is to say: fake cum is everywhere, if you actually know where to look. Its popularity is on the rise, too,
says Sherri Shaulis, a sex product editor at
Adult Video News.