NFL Partners With Jay-Z’s Roc Nation But Won’t Play Super Bowl.....
The NFL and Jay-Z have reached an agreement that has nothing to do with the superstar rapper performing at the Super Bowl.
In a bid to improve the league’s entertain offerings as well as bolster its social justice efforts, the NFL has made Jay-Z’s Roc Nation agency a co-producer of the Super Bowl halftime show in a deal that includes a commitment from both parties to amplify the NFL’s Inspire Change initiative.
Jay-Z said he believes Roc Nation will have “autonomy” to produce the kind of entertainment it wants.
“I anticipate that there will be a lot of — with any big organization, in this building right here we have internal problems,” Jay-Z said, according to The Washington Post. “Anything that’s new is going to go through its growing pains. We put what we want to do on the table. The NFL agreed to it. So we’re gonna proceed with that as if we have a partnership.”
Besides handling recruiting talent for the Super Bowl halftime show, Roc Nation will select entertainers to perform in NFL content and at events throughout the season.....snip~
https://www.insidehook.com/daily_bri...ustice-efforts
Hmmm I wonder if Jay Z will make sure Country Music has their performers taking care of event thru the season. Think Jay Z would consider Country Music at a Superbowl? He never was big on Country music.