There is a popular perception that countries in Northern Europe are heavily individualistic and because of this people in these societies tend to be much lonelier. The data, however, does not support this claim.
What is true is that in countries such as Denmark and Switzerland, it is very common for people to live alone. But contrary to what many believe, this does not translate into higher levels of self-reported loneliness....
...Loneliness describes a subjective feeling; this is conceptually distinct from objective physical isolation.
In the chart here we show estimates on self-reported feelings of loneliness among older adults. The data comes from various surveys asking people directly whether they often experience feelings of loneliness (e.g. “I have no-one with whom I can discuss important matters with”).
The differences in the prevalence of loneliness across countries are very large. At the bottom of the list, Denmark, Switzerland, Sweden and the US all have rates below 30%, while at the top of the list Greece, Israel and Italy have all have rates of close to or above 50%.
...Similar to loneliness, we can measure perceptions of social support by asking people directly. This is what the polling organization Gallup did in their flagship World Poll survey. Specifically, they asked: “If you were in trouble, do you have relatives or friends you can count on to help you whenever you need them, or not?”
The chart here presents the results from this survey, plotting the share of people who responded “yes” to this question.1
Differences across countries are not very large. The lowest and highest average levels of support corresponds to Mexico and Iceland, at 80% and 98% respectively.
The second point that stands out is that, again, there’s no support for the claim that richer countries that are considered to be more individualistic (e.g. North European countries) have lower levels of family and friendship support.
...People do not seem to be more lonely in societies that are traditionally labeled as ‘individualistic’.
What is true is that in these societies it is particularly common for people to live alone. But being alone and feeling lonely don’t always go hand in hand. Many people feel lonely even if they are not physically isolated; and many people who are physically isolated do not feel lonely. ...