This is pretty much what I was going to add. Yes, everyone agrees that these contradictory and confusing "rules" and judgments are applied to both sexes, by both sexes, but - generally speaking - men do not care...either about what others think about them, or what others think about others. They find attractive or off-putting what they, as individuals, find attractive or off-putting, and don't worry so much about what others are thinking and saying.
“Civilized men are more discourteous than savages because they know they can be impolite without having their skulls split, as a general thing.” - Robert E. Howard
"Only a rank degenerate would drive 1,500 miles across Texas and not eat a chicken fried steak." - Larry McMurtry