"What does this mean for Nike, and more importantly, for Vick?
First, for Nike, it means getting one of the most watched, and most controversial, players in football back under its logo. No matter if you love or hate Vick, and most people have a polarizing stance on the guy, you will watch him when he's on the field, and that is just more exposure for Nike.
For Vick, it shows that the public is moving past the dogfighting and seeing him more as a football player again. Sure, his friends and family can boost him up, but when a company is willing to dump millions of dollars back into your boat, you have obviously recuperated quite well.
Nike isn't the first to give Vick another chance in the corporate world. Unequal Technologies and Core Synergy both signed Vick as a sponsor after the 2010 season, but nothing has been nearly as big, and significant, as Nike."
http://sports.yahoo.com/nfl/blog/shu...urn=nfl-wp3100
I guess Nike is going for the 'street cred' with this move : Where's AZ to defend MVick? I know the guy has a right to make a living but I have a right to hope he goes on with a life outside the public eye. Don't need him to pretend to be a 'role model' and teach kids it's ok to do whatever you want as long as you say you're sorry after you get caught red handed.