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Thread: Does the University of Florida Still Make Money Off Gatorade?

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    Post Does the University of Florida Still Make Money Off Gatorade?

    You betcha. Here's the story. UF kind of screwed itself. Now, they get 1/5th rather than all of the money.


    In September 1965, 10 freshmen players on the University of Florida's Gators football team agreed to let the school's kidney disease specialist, Robert Cade, assess their hydration levels during practices. He took urine samples. He interviewed athletes. He asked to take their rectal temperature during games. The players agreed to all but the last request. In analyzing his results, Cade discovered that the wilting heat, coupled with a lack of hydration, resulted in subjects who were very low on electrolytes like sodium and potassium, sometimes losing six to nine pounds of water per practice sessionówith some footballers having anecdotes of 15 to 20 pounds lost during games. Cade felt that players suffered from low blood volume and low blood sugar. Many, in fact, were being hospitalized after overexerting themselves without drinking enough water, traditionally seen as a way of building toughness in players. Those who remained on field were surely not playing up to their potential.

    Cade mixed water, sugar, salt, and lemon juice, then ordered them to drink the solution to keep their bodies in balance. By 1967, the Gators were all consuming "Gatorade," and incidences of heat stroke fell sharply. The Gators secured a 9-2 record in 1966; the team became renowned for their renewed energy during the second half, and ignited a transformation in sports science. Decades later and backed by a massive promotional machine, Gatorade has permeated both professional sports and amateur athletics alike, replenishing electrolytes lost during physical activity. Roughly 632 million cases were sold in 2013 alone.


    With the sports drink having been born on the Gators's playing field and invented by a University of Florida employee, it's not hard to see why both Cade's estate (he died in 2007) and the school get a percentage of royalties from sales, an agreement that's still in place today. But if they had their way, the university would be getting all of it.

    https://www.mentalfloss.com/article/...-from-gatorade


    gatorade-symbol.jpg
    Any time you give a man something he doesn't earn, you cheapen him. Our kids earn what they get, and that includes respect. -- Woody Hayes​

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    stjames1_53 (06-06-2020)

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    I find it hard to believe UF could have made the brand what it is today. Of course if they did they could be a completely or mostly FREE university.

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    Of course I needed to know how much Cade made off of this deal.

    I saw where his net worth would have only been 5 million maximum at death. Considering his share should have been at least 100 million, if the trust was split evenly then that does not match the net worth estimate. It makes you wonder how the trust dispersed the money.

    He stayed in his same house. His hobby was apparently collecting over 100 Studebakers, so we can guess his garage was bigger than his house.

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    I'd bet a 1/5th is still a hell of a lot of money.

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