Out of interest, I looked up the company and the app and they partnered with another technology company to add financial literacy to the platform. So, users can take short tests and do exercises to increase their knowledge on personal finance and get rewarded for it. For example, they can learn about the RESP (registered education savings plan) or RRSPs (registered retirement savings plan) and so on. A lot of people my age only contribute to CPP - the national pension plan - and don't start contributing to private retirement programs until it becomes a bit late in the game.
We are not taught about this sort of thing in school, so I think this will be a very useful part of the app.