Films, TV, popular music, and mass media as a whole are primarily just mindless entertainment, as they've been since their earliest origins - if they weren't, they wouldn't sell to millions of people to begin with. And the majority of "critics" are just sales pitchmen who have no depth of knowledge and understanding of their subject matter, and are just using 'big words' to write pseudo-intellectual advertisements under the guise of 'critical reviews'.
Why would anyone trust an overweight, balding, man-child (or woman-child) on the internet who writes "critical reviews" of movies to understand anything about "plot" or "character" development to begin with, when it's obvious that their emotional intelligence became stunted at around age 11? (Or worse yet, trust their opinions on political issues).
There isn't a single film, TV show, or popular song I've heard in my life which has ever struck me as profoundly as deeper literature I've read, the authors of which, most have never heard has heard of. Even films which are given "Oscars" or shows given "Emmies" are primarily just mindless action or drama and the awards are really just 'participation' awards with the primary aim of enhancing sales.
This is why "geeking out" is ultimately pointless, it's a vice, not a virtue - just about arguing over the most insignificant details possible as if they were life or death issues, or using TL;DR essays full of fluffy words to try to locate "depth" in things which the author was too ADHD to have cared about to begin with. It's the equivalent of tween girls talking about horoscopes in an issue of Teen Vogue, nothing more than a guilty pleasure devoid of any substance.
That doesn't mean it's "wrong", but profound? It's as "profound" as beating as beating one off in the guy's locker room.