Why own a car when you can subscribe to one instead

[Cannons Front]

You can subscribe to music, books, food, whiskey, even clothes. Now a number of major automakers allow customers to subscribe to cars.

Ford, GM, Volvo, Porsche and BMW all offer an option to bypass traditional ownership, or even leasing, for the ability to swap out vehicles as you please. These programs are designed to lure a new type of customer who hates owning anything -- insurance and maintenance fees are included in the price.
http://money.cnn.com/2018/05/01/tech...ion/index.html

Not something I would do but who knows maybe there is a market

[Tahuyaman]

I can see how that could be an option for some people.

[Abby08]

My husband would love that, he dreams of owning a Porsche.