The Race to Weaponize NIL Is On As College Football Programs Acknowledge Reality
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This isn't some kind of paternalistic "aw gee buddy, maybe don't blow your life savings on Dogecoin and GameStop stock" warning (although yeah, don't do those things). It's more of an acknowledgement that as Name, Image, and Likeness monetization becomes more likely, college athletes (and especially recruits) should be wary about the bill of goods they're being sold. Or, more accurately, how they're being told they can sell their goods and what kind of bill they might incur along the way.
I do have to give some of these schools credit for the level of effort they're putting into weaponizing NIL.
We've reported on some of the things that Ohio State football is currently doing to entice recruits to the Buckeye state, but much of that is along the lines of a winking "oh, you'll see!" kind of message with emoji eyes looking at stats about television markets and social media interactions. Which is fine, I guess, but also a few laps behind Alabama, which just put out this:
https://rolltide.com/news/2021/5/4/g...advantage.aspx
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THE ADVANTAGE (which I'm going to put in all caps, because all caps means money) makes no bones about the idea that the University of Alabama is going to put money in your pocket by helping you build your personal brand of cool $#@!.
https://www.elevenwarriors.com/colle...wledge-reality
Name, Image and Likeness and Personal Branding Already Becoming a Recruiting Pitch for Ohio State, Recently with Las Vegas Safety Zion Branch
https://www.elevenwarriors.com/ohio-...-recently-with
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