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Thread: How marketers convinced America to eat fish sticks

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    Post How marketers convinced America to eat fish sticks

    How marketers convinced America to eat fish sticks -- There was never demand for fish sticks. But through a lot of savvy marketing and government assistance, they became an American staple anyway.

    https://thehustle.co/how-marketers-c...=pocket-newtab
    There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Since they were introduced in 1953, fish sticks have become an unlikely staple. Today, Americans eat 55m pounds of them per year — and during the pandemic, consumption has been on the rise. But they weren’t always a mainstream hit.

    “No one said, ‘I want a fish stick,’” Paul Josephson, who chronicled the rise of the fish stick in a 2008 paper, “The Ocean’s Hot Dog,” tells The Hustle. “What we see is that the manufacturers, through marketing, were able to create demand that otherwise wouldn’t be present.”

    How did marketers transmorph a culinary oddity into an icon of the 20th century middle class?

    This is the story...








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    Right. Do you really make fish sticks with all the scales, and guts and sheet?

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    Quote Originally Posted by murdock View Post
    Right. Do you really make fish sticks with all the scales, and guts and sheet?
    No. But the fish sticks we make here are not like the fish and chips sold at Euro restaurants. Our frozen fish are full of chemicals. Like most of our frozen meals.
    ΜOΛΩΝ ΛΑΒΕ


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    Fish sticks consist of fish (typically pollack), wheat and vegetable oil.
    Whoever criticizes capitalism, while approving immigration, whose working class is its first victim, had better shut up. Whoever criticizes immigration, while remaining silent about capitalism, should do the same.


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    We (8 kids) had them nearly every Friday night during lent. Mom & dad had Lake Erie perch!

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    Quote Originally Posted by NapRover View Post
    We (8 kids) had them nearly every Friday night during lent. Mom & dad had Lake Erie perch!
    Ditto.
    Any time you give a man something he doesn't earn, you cheapen him. Our kids earn what they get, and that includes respect. -- Woody Hayes​

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    We ate them once in a while. Gorton's, I believe. I still like them baked crispy but they have too many calories.
    Whoever criticizes capitalism, while approving immigration, whose working class is its first victim, had better shut up. Whoever criticizes immigration, while remaining silent about capitalism, should do the same.


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    Mrs. Paul's was a regular dinner fixture every Friday when i was a kid. Ketchup was our best friend.
    God Bless America, God Bless our Military and God Bless the Police who defended the country against the insurgents on January 6, 2021

    Think 3rd party for 2024 folks. Clean up America.

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    Our local Safeway stores don't even carry them. In fact, I don't think I've seen actual fish sticks anyplace in years. All they sell are the larger "fish filets" and in small, extremely overpriced packages. The wife knows I like them - she's pretty neutral on the subject - so she will occasionally buy a larger, more reasonably priced bag at a store called Smart and Final. I actually miss the fish sticks, but the filets are better than nothing.
    Civilized men are more discourteous than savages because they know they can be impolite without having their skulls split, as a general thing.” - Robert E. Howard

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    Quote Originally Posted by gamewell45 View Post
    Mrs. Paul's was a regular dinner fixture every Friday when i was a kid. Ketchup was our best friend.
    I do remember eating them with ketchup as a kid, until I was older and discovered tartar sauce.
    Civilized men are more discourteous than savages because they know they can be impolite without having their skulls split, as a general thing.” - Robert E. Howard

    "Only a rank degenerate would drive 1,500 miles across Texas and not eat a chicken fried steak." - Larry McMurtry

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