The Film Industry’s Biggest Innovation Flops

[DGUtley]

From Smell-O-Vision to Astrocolor, the Film Industry’s Biggest Innovation Flops

Sound, color, and special effects transformed the moviegoing experience. These inventions decidedly did not.


IMAX is hugely popular, while virtual reality movies are gaining steam. But what about film inventions that never took off? When will they get their due?
Sure, there are the Razzies, which honor the worst acting performances and directing jobs. But there’s no (dis)honor for film innovations that backfired. The Conversation asked four film experts to each write about a different flop. Some ideas were on the right track and would eventually be realized in one form or another. But others are probably best relegated to the dustbin of history.

First Motion, Then Sound, Then … Smell?.... In this context, two 1959 olfactory innovations – AromaRama and Smell-O-Vision – emerged. Both psychology and neurology have shown how closely smell is related to memory and emotion. But the orchestration of smell in a “smell story” or “smell movie” is another matter. AromaRama involved pumping scents through an air-conditioning system, while Smell-O-Vision’s 30 odors were released from vents placed underneath the seats.


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[texan]

Dumb...............

[jigglepete]

Good ol' John Waters (Polyester with scratch and sniff technology LOL)!

[carolina73]

So far the biggest hit at the movies has been the recliners with food and alcohol service.


Odorama of Foodorama.

[RMNIXON]

I recall when the movie "Earthquake" was in the theater back in 1974 they had this low frequency sound during the actual earthquake segments that you could feel in the seats. Like the physical vibrations at a loud Rock Concert.

I was young in those days and it did not bother me, but it was said to make some people have a headache or worse. Same with all the subliminal stuff they put in the "Exorcist" making people sick.