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Thread: Inside Silicon Valley’s Mayo Marketing Madness

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    Post Inside Silicon Valley’s Mayo Marketing Madness

    Inside Silicon Valley’s Mayo Marketing Madness - The war on eggs started back in the ’70s, not with the company formerly known as Hampton Creek, but with a little cafe-grocery store in Los Angeles.

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    In 2013, the San Francisco–based startup Hampton Creek, today known as Eat Just, launched its first product—an eggless, plant-based mayo. The press release claimed it was “the world's first food product to utilize a plant protein that consistently outperforms an animal protein.” This, even though soybeans had been mined for their functional capabilities in foods—for both animal feed and human nutrition—as far back as 1940. Regardless, journalists went wild. It was like people had never seen a condiment before. The Guardian wrote that founder Josh Tetrick wanted to “disrupt the world food industry by replacing eggs with plants.” CBS News noted that the startup “tried 300 different kinds of plants'' before hitting on the formula for this eggless mayonnaise.


    Bob Goldberg, cofounder and CEO of Follow Your Heart, used it on everything. He called it his “secret ingredient.” The creamy white spread was so crucial to the café’s success that Goldberg estimates that at one point the café had purchased about 40,000 pounds of the stuff. But Goldberg began hearing a rumor that there were eggs in this supposedly eggless mayo. He reached out to Patton, the owner of lecinaise, who assured him that it was egg-, preservative-, and sugar-free. Patton even sent Goldberg a letter verifying the accuracy of his label. Goldberg was reassured. The California Department of Food and Agriculture was not. In the dark of night, the agency raided Patton’s Lecinaise facilities and found workers soaking the labels off regular mayonnaise to use and sell under the Lecinaise brand name. (Patton was tried and convicted of fraud, earning a 30-day jail term and a fine of $18,500.) Goldberg was floored. Not only did his secret ingredient have eggs, but it was also full of sugar and preservatives. His popular whole wheat sandwiches would become dry husks. So Goldberg looked to other manufacturers for help. “They all insisted that there was no way to make mayo without eggs,” he says.

    And.... so it started...

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    How-to-Make-Eggless-Mayonnaise-Recipe.jpg



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    Growing up on Best Foods/Hellman's, there's no way vegan Mayo could ever taste right.

    Joe "El Baboso" Biden-"Make America Last Again" MALA

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    Quote Originally Posted by countryboy View Post
    Growing up on Best Foods/Hellman's, there's no way vegan Mayo could ever taste right.

    Nothing vegan tastes right.

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    Even if it tasted great, most of those vegan foods are double what regular stuff costs.

    To me...Rich Foods was the best...but I can't find it where I live now.

    ...but Duke's is awfully dang good and I can get it here.

    I tried it because it had a yellow tinge to it whereas Hellman's was pure white.

    I ASSumed it had more eggs in it.
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    Quote Originally Posted by Abby08 View Post
    Nothing vegan tastes right.

    Everybody's tastes differ, but there are some pure veggie stuff i love.

    Hummus w/ Nan bread
    Red beans & rice
    Rice
    Ooooppps....

    VEGAN means no animal products or by-products in it at all....never mind.
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    Quote Originally Posted by Retirednsmilin308 View Post
    Everybody's tastes differ, but there are some pure veggie stuff i love.

    Hummus w/ Nan bread
    Red beans & rice
    Rice
    Ooooppps....

    VEGAN means no animal products or by-products in it at all....never mind.
    All of those things are or can easily be vegan. Hummus is just chickpeas, oil, garlic and tahini paste (sesame paste). Naan is vegan unless it's made with eggs and/or yogurt. It can be made with just yeast, flour, salt and water. Rice is vegan and so are red beans, so it's what you add to them that makes it a vegan or non-vegan dish. 99% of the ingredients in the Creole/Cajun versions are vegan, so if you leave out the andouille sausage and cook the beans and other ingredients in water or vegetable stock, instead of a meat stock, it's a vegan dish. Hint, you can increase the richness by adding a little coconut oil. Some people add vegan sausage.

    IMO being vegetarian is easier than being vegan. At least then you don't have to give up dairy products.
    "The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems.”
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    Quote Originally Posted by Dr. Who View Post
    All of those things are or can easily be vegan. Hummus is just chickpeas, oil, garlic and tahini paste (sesame paste). Naan is vegan unless it's made with eggs and/or yogurt. It can be made with just yeast, flour, salt and water. Rice is vegan and so are red beans, so it's what you add to them that makes it a vegan or non-vegan dish. 99% of the ingredients in the Creole/Cajun versions are vegan, so if you leave out the andouille sausage and cook the beans and other ingredients in water or vegetable stock, instead of a meat stock, it's a vegan dish. Hint, you can increase the richness by adding a little coconut oil. Some people add vegan sausage.

    IMO being vegetarian is easier than being vegan. At least then you don't have to give up dairy products.

    What is sad, is I learned the difference from a Simpsons episode.
    How tragic is that.
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