Wingstop goes for the thigh meat

[DGUtley]

Wingstop goes for the thigh meat

Wingstop sales hit $71m in Q1, +28% YoY. Now, it hopes to score the same success with chicken thighs via a new brand called Thighstop.

Fast-food chain Wingstop just launched a new brand: Thighstop. As you may have guessed, it trades chicken wings for thighs.
Like the many ghost kitchens that popped up amid the pandemic, Thighstop is an online restaurant only available for pickup and delivery via DoorDash.
Its menu includes…

… bone-in and boneless thighs tossed in Wingstop’s signature sauces, plus sides like fries and rolls.
“We think thighs are the most under-appreciated piece of the chicken, left at the bottom of the bucket. That’s just not fair,” CEO Charlie Morrison told Yahoo Finance.


CCEE30C3-EF8D-46FB-94F9-812E030A2B53.jpeg

A490AD21-E191-4E5B-95BA-B63D1E2FEAD7.jpeg


3C4AC159-2317-4CDB-8917-732A20F0C2CD.jpeg


9746786D-8D92-4F8B-A60E-93C8DFD93A91.jpeg


5A101220-5848-4C2F-9618-C576DEB9E5E5.jpeg




https://thehustle.co/06242021/

https://www.blackenterprise.com/rapp...wing-shortage/

[Peter1469]

I like thighs better than wings. It will be interesting to see how it works out.

[Dr. Who]

I like thighs better than wings. It will be interesting to see how it works out.

It depends on the wings, but I like thighs better than white meat and drum sticks. When we occasionally get KFC, I'm always hunting through the bucket for the thighs.

[DGUtley]

We have recently liked the cauliflower wings. Very nice change.