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Thread: Wingstop goes for the thigh meat

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    Post Wingstop goes for the thigh meat

    Wingstop goes for the thigh meat

    Wingstop sales hit $71m in Q1, +28% YoY. Now, it hopes to score the same success with chicken thighs via a new brand called Thighstop.

    Fast-food chain Wingstop just launched a new brand: Thighstop. As you may have guessed, it trades chicken wings for thighs.
    Like the many ghost kitchens that popped up amid the pandemic, Thighstop is an online restaurant only available for pickup and delivery via DoorDash.
    Its menu includes…

    … bone-in and boneless thighs tossed in Wingstop’s signature sauces, plus sides like fries and rolls.
    “We think thighs are the most under-appreciated piece of the chicken, left at the bottom of the bucket. That’s just not fair,” CEO Charlie Morrison told Yahoo Finance.


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    I like thighs better than wings. It will be interesting to see how it works out.
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    Quote Originally Posted by Peter1469 View Post
    I like thighs better than wings. It will be interesting to see how it works out.
    It depends on the wings, but I like thighs better than white meat and drum sticks. When we occasionally get KFC, I'm always hunting through the bucket for the thighs.
    "The difference between what we do and what we are capable of doing would suffice to solve most of the world’s problems.”
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    We have recently liked the cauliflower wings. Very nice change.
    Any time you give a man something he doesn't earn, you cheapen him. Our kids earn what they get, and that includes respect. -- Woody Hayes​
    "I believe there are more instances of the abridgement of freedom of the people by gradual and silent encroachments by those in power than by violent and sudden usurpations." -- James Madison
    The Columbia Journalism Review describes Media Bias/Fact Check as an amateur attempt. https://www.cjr.org/innovations/meas...s-partisan.php

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