College Athletics Somehow Survived the First Full Day of NIL
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Thursday at midnight, a new billion-dollar industry was created out of thin air. The relaxation of rules governing name, image, andlikeness (NIL) allows college athletes to sign endorsement deals and make money off their fame for the first time, resulting in a “transcendent day for American sports,” Sports Illustrated writes.
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July 1st, 2021. The beginning of the end. Now that there's been a gigantic injection of cash into the meaty gluteus of the NCAA, it's hard to know exactly what's going to happen next. Sponsored social media posts? Adults in their 20's making money from a job?? Student athletes using products in plain view of the public?!?
The utter destruction of college athletics as we know it??!?
Yes! Except that last thing, that didn't happen (YET). But everything else did, and what should probably be emphasized both today and every day going forward until we all chill out about this kind of thing is that "Yes, it's kind of weird, but also yes, it's fine. It's weird but fine."
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https://www.elevenwarriors.com/colle...ull-day-of-nil