I have asked myself that same question about super Wokeness in general and the only conclusion I can arrive at is that somehow Woke people modify their spending behavior better than conservatives do. We should change that.
If it is just for the message and they are knowingly taking losses over that then their stockholders should be informed.
Globalist corporations think they are brainwashing the public. In a way they are because the weak minded accept what they see on the boob-tube as the way things are supposed to be.
They are dedicated followers that do whatever they are told. If they are told that sewer water tastes good then they will be emptying the shelves and tweeting themselves drink sewer water.
These corporations see that ink hair as what they want society to be. Woke-a-cola probably bought a pink dye manufacturer.
To this point I saw the press in action yesterday. Interviewing the gymnastics team including Simone the reporter themselves acknowledged that she did not want to discuss her personal circumstances but rather team questions.
Immediately after doing so she beban asking the type of questions that she had just clarified her understanding to be she wasn't going to ask her! Biles ever the pro handled it with grace but kept the focus on the team.