User Tag List

+ Reply to Thread
Results 1 to 3 of 3

Thread: Finally, on CBS, the football matches the business cards

  1. #1

    tPF Moderator
    Points: 236,646, Level: 100
    Level completed: 0%, Points required for next Level: 0
    Overall activity: 99.8%
    Achievements:
    Social50000 Experience PointsTagger First ClassYour first GroupVeteranRecommendation First ClassOverdrive
    Awards:
    Master Tagger
    DGUtley's Avatar tPF Moderator
    Karma
    183165
    Join Date
    Jul 2016
    Location
    Northeast Ohio
    Posts
    35,354
    Points
    236,646
    Level
    100
    Thanks Given
    11,582
    Thanked 28,427x in 15,619 Posts
    Mentioned
    769 Post(s)
    Tagged
    0 Thread(s)

    Post Finally, on CBS, the football matches the business cards

    Finally, on CBS, the football matches the business cards. Nowhere else will you find as much love for the ampersand as in this piece on broadcast NFL graphic packages

    The score bar at the bottom of the screen during a football game has an obvious function: It tells you how many points a team has scored. In some cases, such as the 2021 Chicago Bears, this function is ceremonial. Nonetheless, we primarily use the score bar as an information device. But viewers intuitively understand it as a design object, too. Each network’s score bar has its own feel, and broadcasters use that feel to shape your experience of the game.


    image-6.png


    The EXTREMELY ITALIC visual language of Fox’s graphics package frames the sport as a fast-paced video game, and the compact dimensions of the scoreboard allow the network’s look to translate gracefully from a TV to a vertical phone screen. (I’ve previously detailed my admiration for the shrewd, device-agnostic design choices of Fox Box 2020.)


    image-7.png


    NBC has the marquee primetime slot and employs a graphical approach to match. The look of Sunday Night Football’s score bar casts the game as an epic drama. Every element of the score readout appears to glow. Gratuitous streaks of light spill from the timeout indicators along the bottom, evoking the awesome high-contrast radiance of stadium lights after dark (in particular, those lights as seen through a movie camera). Areas of shadow heighten the contrast and add dimension to suggest the stadium’s depths. The team logos looming in those depths are huge, too big even for the very parallelograms NBC has built to contain them, giving a larger-than-life air to the gladiators on the field.


    And... then, there's CBS in years past:


    image-9.png


    image-8.png


    ... and in The 2021 version:


    image-11.png
    Any time you give a man something he doesn't earn, you cheapen him. Our kids earn what they get, and that includes respect. -- Woody Hayes​
    "I believe there are more instances of the abridgement of freedom of the people by gradual and silent encroachments by those in power than by violent and sudden usurpations." -- James Madison

  2. #2

    tPF Moderator
    Points: 236,646, Level: 100
    Level completed: 0%, Points required for next Level: 0
    Overall activity: 99.8%
    Achievements:
    Social50000 Experience PointsTagger First ClassYour first GroupVeteranRecommendation First ClassOverdrive
    Awards:
    Master Tagger
    DGUtley's Avatar tPF Moderator
    Karma
    183165
    Join Date
    Jul 2016
    Location
    Northeast Ohio
    Posts
    35,354
    Points
    236,646
    Level
    100
    Thanks Given
    11,582
    Thanked 28,427x in 15,619 Posts
    Mentioned
    769 Post(s)
    Tagged
    0 Thread(s)
    Any time you give a man something he doesn't earn, you cheapen him. Our kids earn what they get, and that includes respect. -- Woody Hayes​
    "I believe there are more instances of the abridgement of freedom of the people by gradual and silent encroachments by those in power than by violent and sudden usurpations." -- James Madison

  3. #3
    Points: 140,243, Level: 90
    Level completed: 23%, Points required for next Level: 2,807
    Overall activity: 23.0%
    Achievements:
    Social50000 Experience PointsVeteran
    Private Pickle's Avatar Advisor
    Karma
    181479
    Join Date
    Jan 2013
    Location
    Rocky Mountain High
    Posts
    48,845
    Points
    140,243
    Level
    90
    Thanks Given
    8,483
    Thanked 12,946x in 9,639 Posts
    Mentioned
    298 Post(s)
    Tagged
    0 Thread(s)
    Someone's creative design team needs work...
    I find your lack of faith...disturbing...

    -Darth Vader

+ Reply to Thread

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts