Natty Light introduces flavored vodka as domestic beer sales slump...
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Beer giant Natural "Natty" Light (BUD) has introduced flavored vodka. Yes, you read that right. The brand, owned by Anheuser-Busch and best known for its reduced-calorie beer, launched the new product line in 3 flavors — lemonade, strawberry lemonade, and black cherry. At 30% ABV (alcohol by volume), Natty Vodka is the first-ever spirt extension from Anheuser-Busch.
“Natural Light is constantly looking to innovate to meet the evolving flavor preferences of our fans. Nothing is off the table,” Daniel Blake, Anheuser-Busch group VP of Budweiser & value, said in a press release. “Flavored vodka is one of the fastest growing segments in spirits, and we knew Natty was the brand to show up to the party with a great tasting offering to set us apart," Blake continued. The latest rollout comes as more alcohol brands deviate from their core products to better capture shifting consumer preferences.
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https://finance.yahoo.com/news/natty...145548074.html