How the anti-aging industry turns you into a customer for life...
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In late June, I sat in on a five years ago to axe the term “anti-aging” from its pages. “How are you going to be anti-living?” she asked.
The takeaway of the panel, hosted by the Aspen Institute, was supposed to be that women should demand to be seen, regardless of how old they are, and that society needs to accept all versions of beauty, no matter someone’s birth date. But some mild discomfort with the premise was evident. Christie Brinkley mentioned a specific wrinkle that bothers her multiple times and the steps she’s taken to minimize it. All of the panelists acknowledged at least the temptation to get some work done, and the conundrum that you’re “shamed if you do, shamed if you don’t,” as Porizkova put it. I left thinking it’s probably time to start looking into fillers.
We’ve learned to pretend to celebrate older women, but we haven’t learned to accept what happens naturally to their skin. We celebrate older women but not the un-intervened-upon face. This fuels a multibillion-dollar cosmetic and skin care industry dedicated to helping people — mainly women — stay young, or rather, try to look like it. According to data from Euromonitor International, the anti-aging market grew from $3.9 billion in 2016 to $4.9 billion in 2021 in the United States alone. The global anti-aging market went from $25 billion to nearly $37 billion during the same period. . . Dermatologists say that a lot of this stuff is a scam anyway and doesn’t work . . .
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https://www.vox.com/the-goods/2022/7...expensive-scam