Why Wikipedia wants its own sound - The Wikimedia Foundation is holding a contest for an original sound logo to identify when its info is used.


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The Wikimedia Foundation — the group behind Wikipedia, Wiktionary, and other projects — is on the hunt for “the sound of all human knowledge.” It’s accepting submissions for a sound logo to identify Wikimedia properties when its puzzle-globe logo can’t, like when a voice assistant answers a question.

What’s a sound logo? A sound trademark that identifies a brand. It’s very short and can be melodic or atonal. Some examples:

Netflix’s “ta-dum”
The “60 Minutes” stopwatch
McDonald’s “I’m Lovin’ It” jingle
The Windows 95 startup sound

Sound is great for brand recognition. People can hear 20-100x faster than they can see, and the right sound can trigger the right emotional response. For example, the “Law & Order” dun-dun lets you know it’s a serious drama; THX’s “deep note,” which debuted with The Return of the Jedi in 1983, conveys a sense of spectacle.


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