Nielsen, Amazon Prime spar over who really watches football.

[DGUtley]

Nielsen, Amazon Prime spar over who really watches football.


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By the Nielsen company’s count, 7.8 million people watched Amazon Prime’s coverage of last Thursday’s NFL game between New Orleans and Arizona. But Amazon says no, there were actually 8.9 million people watching.


So which is it?


You’ll have to judge for yourself. After each of its Thursday night games this season, Amazon has publicly contradicted Nielsen in this manner, one of the boldest challenges ever to a company that for generations has monopolized the count of people watching programs on television.


Neither company is saying the other is wrong, but neither is backing down, either. The result is confusion, most notably for advertisers.

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[Dr. Who]

Unlike Neilson, Amazon can actually tell who is accessing their programming because each one has an account, so I vote for Amazon.

[donttread]

Unlike Neilson, Amazon can actually tell who is accessing their programming because each one has an account, so I vote for Amazon.

But they also have money on the line so that's a factor.

[Peter1469]

Count me as a zero.

[Bigdog]

They do also host the game on twitch, i think last week at half time they had around 100-150,000 people watching.

Still the numbers are declining because the games have been absolute dog #$@$! As a huge NFL fan i really wish they would've dropped the Thursday night time slot, only time it should be used in opening night and Thanksgiving imo.

[Tahuyaman]

Unlike Neilson, Amazon can actually tell who is accessing their programming because each one has an account, so I vote for Amazon.

I’m with you on this one. Neilson ratings are basically an educated guess.