Foods and drinks packaged for kids worse for health, study shows...
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Colorful labels and cartoons on packaging might be a good indicator that a snack isn’t the most nutritious, according to a new study. Products with marketing that appealed to children were higher in sugars and lower in all other nutrients, according to the study, published Wednesday in the journal PLOS One.
The study looked at nearly 6,000 packaged foods to analyze their number of marketing strategies aimed at children and their nutritional information. “There are many products in our grocery stores that are very powerfully marketed and heavily targeted to children,” said lead study author Dr. Christine Mulligan, a post-doctoral researcher and research consultant in the Department of Nutritional Sciences at the University of Toronto in Canada. “Unfortunately, we also found that these products are, more often than not, very unhealthy and of worse nutritional quality than products that aren’t being promoted to children.”
Promoting to children is an appealing strategy for companies because kids will often grow up to be “brand-loyal adults” and keep coming back, said Dr. Maya Adam, director of health media innovation and a clinical associate professor in the Department of Pediatrics at the Stanford School of Medicine. Adam was not involved in the new study.
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